Kandace Farley

VP Director, Media Strategy at Spark Foundry

Kandace Farley is a Media Director at Spark Foundry since November 2021, previously serving as Associate Media Director, Strategy at Publicis Media from September 2010 to November 2021. During this time, Kandace led cross-channel local media strategy teams and collaborated on comprehensive strategic recommendations to meet client KPIs. Experience includes roles such as Media Strategy Supervisor for Metro by T-Mobile, focusing on data-driven strategies, and Senior Media Planner, coordinating media planning for clients like T-Mobile and Princess Cruises. Educational background includes a Bachelor of Arts in Communications & Advertising from Washington State University and an Associate of Arts from Skagit Valley College.

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Seattle, United States

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Spark Foundry

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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”