Spark Foundry
Lacy Crawford Pescovitz is an accomplished professional with extensive experience in strategy and planning. Currently serving as Associate Director of Strategy at Spark Foundry since November 2021, Lacy has previously held several positions at Mindshare from July 2016 to November 2021, including Manager, Planning & Strategy, Senior Associate, and Associate, focusing on clients such as BP/Castrol and Abbott. Lacy began a career in account management as an intern at Leo Burnett in 2015, working with the U.S. client. Lacy holds a Bachelor of Science in Marketing from Indiana University's Kelley School of Business, earned in 2016.
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Spark Foundry
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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”