Spark Foundry
Lyna Avanessian is an accomplished digital marketing professional with extensive experience in managing multi-channel and cross-device advertising initiatives. Currently serving as Associate Director for Paid Social & Paid Search at MediaVest, Lyna has developed expertise in planning, budgeting, forecasting, and optimizing client campaigns to achieve direct response and branding goals. Previous roles include Manager of Client Services and Senior Account Manager for Paid Programmatic Social at VivaKi, as well as Digital Marketing Coordinator at iProspect. Lyna's career began at JAG Entertainment as a Publicity & Marketing Account Executive. Educational qualifications include a Master of Science in Integrated Marketing from New York University and a Bachelor’s degree in Psychology with a minor in Education Studies from UCLA.
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Spark Foundry
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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”