Spark Foundry
Michelle Chang is a Media Strategy Manager at Spark Foundry, where a career has progressed from Associate to Senior Associate in Strategy since May 2019. Previously, Michelle served as a Strategist at Cartier, collaborating with the Director of Communications to develop a new luxury product line targeting Generation Z and Millennials. Experience as a Creative Strategist at Chobani involved creating campaigns for product launches and conducting market research to inform strategies, while an earlier role as a Marketing Co-Op at DSI Comedy Club focused on brand repositioning and consumer engagement tactics. Michelle holds a Bachelor of Arts in Journalism from the University of North Carolina at Chapel Hill.
Spark Foundry
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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”