Spark Foundry
Mimi Song currently serves as SVP of Planning at Spark Foundry, a position held since May 2023. Prior to this, Mimi held the role of Sr. Partner Group Director of Planning at Mindshare from January 2021 to May 2023 and served as Senior Vice President and Group Communications Director at Hudson Rouge, specializing in Lincoln, from July 2016 to December 2020. Mimi's experience also includes significant roles at MediaCom, Mindshare (multiple titles over a 12-year span), Universal McCann, and Ogilvy & Mather, where a diverse portfolio was managed across various industries including automotive, healthcare, and consumer goods. Mimi graduated from Boston University with a Bachelor of Science in Business Administration and Marketing Management in 1999.
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Spark Foundry
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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”