Spark Foundry
Payton Riley is a marketing professional currently serving as Manager of Precision at Spark Foundry since July 2023. Prior experience includes a role as Senior Associate of Digital Activation at OMD USA, focusing on programmatic and digital campaigns for the Bacardi portfolio, and as an Analyst in Digital Activation - Programmatic at Resolution Agency, primarily working with Virgin Voyages. Additional experience includes positions as Assistant Analyst for Palo Alto Networks, Marketing Intern at the Mississippi Hills Heritage Area Alliance, and various marketing roles in event and content management internships. Payton Riley holds a B.B.A. in Marketing and Corporate Relations from the University of Mississippi, completed in 2021.
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Spark Foundry
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Spark Foundry is a global media agency brand within Publicis Media, a key division of Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. Spark Foundry harnesses a startup spirit with a powerhouse soul by combining an entrepreneurial, innovative business approach with the resources, capabilities, and marketplace reach of Publicis Media, Ad Age’s 2023 “Agency Network of the Year.” The agency leverages best-in-class industry talent in over 50 countries across the world, including the USA, UK, MENA, Poland, Australia, and China. Spark Foundry has received numerous industry accolades, including Ad Age's 2022 "Media Agency of the Year,” Adweek's 2022 "U.S. Media Agency of the Year,” and a shortlist for Campaign US’s 2023 “Media Agency of the Year.”