Sparkle Insights is a full-service research and strategy firm with extensive experience in insight development for Fortune 500 companies.

We specialize in identifying the nuggets of information that matter to clients, being it the insight mentioned by only one respondent in a focus group or opportunities hidden in data.

We thrive in untangling clients’ business issues.  Through innovative methodologies and a solutions-based  focus, we help companies develop effective  marketing and communications strategies to address the unique perspectives and needs of  their customers.  

Our team consists of professionals with a variety of experiences and backgrounds, ranging from financial services, food and beverage, to travel and leisure, healthcare and everything in between.  Our diverse backgrounds and experiences  enable us to grasp business issues unique to a client’s industry and the target they are trying to reach and employ a strategic approach to solving the problem.

Primary research often only solves one piece of the puzzle in the grand scheme of a client’s insights and business needs.  In addition to primary research, we offer a comprehensive suite of consulting services such as feasibility, competitive analysis, custom panel for niche consumer segments.  

AREAS OF EXPERTISE

Consumer Packaged Goods
Healthcare/Pharmaceutical
Financial Services
Telecommunications
Travel and Leisure
Media/Entertainment
Food & Beverage
Retail
Automotive
Non-Profit

CAPABILITIES

- Qualitative Research Studies
Focus Groups
Ethnographies
Online Bulletin Boards
Live Mobile Ethnographies

- Quantitative Research Studies
Telephone, Mobile, Online and Intercept Surveys
Tracking Studies and Performance

- Hybrid Methodologies
Hybrid Qualitative and Quantitative Design
Custom consumer panel
Dial Testing 

- Strategy and Consulting 
Feasibility Analysis
Competitive Analysis
Data mining
Ideation

Consumer

Food & Beverage

Health Care

Research

Retail

Travel & Leisure

Sparkle Insights, Inc.

Sparkle Insights, Inc.'s headquarters in Chapel Hill, United States

Sparkle Insights, Inc.

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