Amanda Natividad

VP of Marketing at SparkToro

Amanda Natividad has a diverse range of work experience in marketing and content creation. Amanda is currently the VP of Marketing at SparkToro, a role they started in July 2021. Prior to that, they worked as the Head of Marketing at Growth Machine from June 2020 to May 2021, where they grew the podcast and launched a YouTube channel and newsletter. Amanda also served as the Head of Marketing at Liftopia, Inc. from December 2019 to June 2020, where they led marketing efforts and improved email lifecycle. Before that, they worked as a Marketing & Creative Consultant at their own company, Amanda Natividad, Inc., from February 2019 to December 2019.

Amanda's earlier experiences include working as the B2B Content Marketing Lead at Fitbit from December 2014 to February 2019, where they led content marketing strategy and helped build the B2B marketing team. Amanda also worked as the Content Marketing & Communications Manager at NatureBox from March 2013 to December 2014, where they led content marketing, communications, and social media strategy. Prior to that, they worked as a Test Kitchen Cook & Freelance Writer at the Los Angeles Times, an Editorial Producer at Gigaom, and an Editor & Producer at Lifescript.

Amanda'scareer began as an Editorial Producer at paidContent.org, where they worked from December 2007 to April 2009. Throughout their various roles, Amanda has demonstrated their expertise in marketing strategy, content creation, and team management.

Amanda Natividad completed their BA degree in Communication Studies at UCLA, which occurred before 2007. Later, in 2011, they pursued a Diploma in Culinary Arts at Le Cordon Bleu in Pasadena, CA, wrapping up their studies in 2012.

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Los Angeles, United States

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SparkToro

SparkToro™ is a new software company from Moz founder, Rand Fishkin. Their mission is to make it easier to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience.They created SparkToro to help people do better marketing. Specifically, they want to assist organizations of all kinds to quickly andaccurately identify where their audience spends time and pays attention, so marketing efforts can be better targeted and more effective. They think it sucks that so much of web marketing today is “buy ads on Facebook and Google.” That duopoly makes marketing less creative, less interesting, and less fruitful. It’s great for Google and Facebook’s bottom line, but that’s where the benefit ends.


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