Sparro
Declan Baker is a Senior Digital Marketer at Sparro, where responsibilities include developing digital marketing strategies focused on sustainable business growth and leading a team of marketers with expertise in performance, testing, and identifying new opportunities. Previous experience encompasses various roles in digital marketing and coordination at Twentieth Letter Marketing + Communications and Progressive Goalkeeping, showcasing a strong background in the field. Declan holds a Bachelor of Commerce in Marketing and Accounting from the University of Sydney and a Bachelor of Business Administration in Marketing from Louisiana State University-Alexandria, along with an International Baccalaureate from St Paul’s Grammar School.
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Sparro
Sparro is an independent digital-first agency of over 120 marketers, data scientists and creatives - including the Jack Nimble creative agency business. We were founded by two brothers in Sydney in 2013 before joining Brainlabs in January 2024 — becoming part of a global network of over 1,000 marketers in a dozen countries. Sparro manages over $250 million in annual advertising spend and generates billions of dollars in revenue for clients. Beyond paid media, we design and deploy strategies across SEO, social media, creative, affiliate partnerships, content production and data science. Our current client list of over 80 brands includes Webjet, Destination NSW, Estée Lauder Companies, Temple & Webster, catch.com.au, Bing Lee, Petbarn, Under Armour, Camilla, MYOB, Global Retail Brands, NRMA, SIXT, Western Sydney University, McGrath Foundation, CMC Markets, Bond University, and Ralph Lauren. In 2024, Sparro was named B&T’s Performance Agency of the Year and AdNews Digital Agency of the Year. We have been a certified Great Place to Work in 2023, 2024, and 2025; and we were named Australia’s #6 Best Place to Work (100-999 Employees) and one of Australia’s Top 50 Best Workplaces for Women in 2023.