Sparro
Tim Rocke is a seasoned marketing professional with extensive experience in paid media advertising, digital strategy, and account management across various platforms and industries. Currently serving as a Senior Paid Social Specialist at Sparro since May 2024, Tim has previously held significant roles including Activation Account Director at OMD Australia and Media Planning Director at Essence, where notable clients included Universal Pictures and General Motors. Tim Rocke has also provided consultancy services for small and medium businesses in North America and the UK, focusing on digital advertising strategies for platforms such as Google, YouTube, and Meta. With a background in both strategic planning and execution, Tim has demonstrated expertise in driving performance through various digital channels throughout a diverse professional journey that began with formal education in Communications Studies and Global Studies from Wilfrid Laurier University.
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Sparro
Sparro is an independent digital-first agency of over 120 marketers, data scientists and creatives - including the Jack Nimble creative agency business. We were founded by two brothers in Sydney in 2013 before joining Brainlabs in January 2024 — becoming part of a global network of over 1,000 marketers in a dozen countries. Sparro manages over $250 million in annual advertising spend and generates billions of dollars in revenue for clients. Beyond paid media, we design and deploy strategies across SEO, social media, creative, affiliate partnerships, content production and data science. Our current client list of over 80 brands includes Webjet, Destination NSW, Estée Lauder Companies, Temple & Webster, catch.com.au, Bing Lee, Petbarn, Under Armour, Camilla, MYOB, Global Retail Brands, NRMA, SIXT, Western Sydney University, McGrath Foundation, CMC Markets, Bond University, and Ralph Lauren. In 2024, Sparro was named B&T’s Performance Agency of the Year and AdNews Digital Agency of the Year. We have been a certified Great Place to Work in 2023, 2024, and 2025; and we were named Australia’s #6 Best Place to Work (100-999 Employees) and one of Australia’s Top 50 Best Workplaces for Women in 2023.