Beppo Hilfiker

Beppo Hilfiker is an accomplished professional with extensive experience in the cycling and sports industry. Currently serving as Director and Board Member at Body Rocket since October 2016, Beppo is also a Co-Founder of 2PEAK since April 2004 and has been a Board Member of Stryd since June 2015. Additionally, Beppo holds a position as an Advisory Board Member for Specialized Bicycle Components since 2008 and previously served on the Advisory Board for Tagit Labs from October 2014 to November 2020. Notably, Beppo held key roles at Cannondale, including VP of Global Marketing from 2000 to 2002 and President of Cannondale Europe from 1996 to 2000. Beppo’s academic background includes a Master’s Degree in economics from the University of Basel, completed between 1984 and 1987.