John Keiller

John Keiller currently serves as the Chief Digital Officer at Specialized Bicycle Components, a position held since April 2024. Prior experience includes Global Head of Digital at Canyon Bicycles GmbH from May 2018 to April 2024 and Co-Founder & CEO of Common Good, a strategic design and innovation studio, from January 2013 to January 2019. Earlier roles include Digital Strategist at McCann Erickson, where innovative digital strategies were developed for clients such as adidas and London2012 inc, as well as Senior Account Manager at Coolpink, Brand Manager at THINK ENG, Account Executive at TurnKey, and Brand Marketing Assistant at Gamestation. John Keiller holds a BA in Marketing & Advertising with a 2:1 from The University of Huddersfield, completed in 2006.