Luc Vraets

Luc Vraets is an accomplished marketing professional with extensive experience in the cycling industry and eCommerce. Currently serving as EMEA Category Marketing Lead Road & Gravel at Specialized Bicycle Components, Luc focuses on expanding the Specialized eCommerce Platform in European markets while enhancing the online customer experience. Previous roles include positions at Custom Cycling Wheels, where responsibilities encompassed website management and marketing content creation, and various positions at N.S.W.V. Mercurius in finance and sponsorship. Educational credentials include a Bachelor of Applied Science in Entrepreneurship & Retail Management from HAN University of Applied Sciences, complemented by a minor in Event Management. Luc’s diverse background reflects a strong capability in marketing, project management, and customer engagement.