Specsavers
Lisa Pettit has a diverse work experience in various roles related to CRM, digital marketing, and content creation. Lisa most recently worked at Specsavers as a CRM Lead Developer, where they developed and executed CRM campaigns using Adobe Campaign Classic. Prior to that, they worked at the BBC as a CRM Manager, devising data-driven, multi-channel journeys for key BBC brands. Lisa also has experience as a Senior Campaign Manager at Alchemy Worx, a Digital Marketing Manager at Upper Street London, and an Email Marketing Specialist and Content Editor at uSwitch.com. Lisa started their career as a Content Producer at UpMyStreet.com.
Lisa Pettit attended Chichele Girls School in Rushden from 1979 to 1986. Lisa then pursued a Bachelor of Arts degree in History at Goldsmiths, University of London from 1986 to 1989, achieving a 2:1 honors classification. Lisa also obtained additional certifications, including the Specsaver's Modern Marketing development programme from Specsavers and the Adobe Certified Professional – Adobe Campaign Classic Business Practitioner certification from Adobe in February 2021.
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Specsavers
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Specsavers is a British multinational optical retail chain. Specsavers has been a family-run business for over 30 years, working together with its store partners to provide the best value optometry, audiology and other healthcare service for its customers. Specsavers have stores in the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, Australia and New Zealand, employing over 32,500 people who work across 1,978 stores.