Peter Wright

Chief Marketing Officer at Specsavers

Wright has nearly three decades’ experience in marketing. He started out as a graduate trainee at Diageo in 1988, where he progressed through the marketing function taking responsibility for a range of alcohol brands including Gordon’s Gin, Malibu and Drambuie.

After 11 years with Diageo he moved to the retail sector, first as marketing director of Tesco for eight years, before switching to chocolate brand Thorntons in 2007.

Wright joined Ikea as UK country marketing director in 2011 and, after rising through the ranks, was promoted to CMO in October 2018. Wright was thought to be the first British person to lead Ikea’s UK marketing team.

Wright was also behind the retailer’s ‘Wonderful Everyday’ campaign and a push for the company to become less secretive with the introduction of better storytelling.

Location

Spalding, United Kingdom

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Specsavers

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Specsavers is a British multinational optical retail chain. Specsavers has been a family-run business for over 30 years, working together with its store partners to provide the best value optometry, audiology and other healthcare service for its customers. Specsavers have stores in the UK, Ireland, Netherlands, Norway, Sweden, Denmark, Finland, Spain, Australia and New Zealand, employing over 32,500 people who work across 1,978 stores.


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Headquarters

Guernsey

Employees

10,000+

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