SPELL
Edwina Sinclair is a skilled textile designer with extensive experience in the fashion industry, currently working at SPELL since August 2018. Prior to this role, Edwina held positions including Designer at Alpha60 and Design Assistant at KOOKAI Australia. Edwina also has a notable background as Director/Designer at SOOT. and contributed as Studio Assistant at Holly Ryan Jewellery. Additional experience includes an academic tutoring role in fashion at Queensland University of Technology and an internship with renowned bridal designer Paul Hunt. Edwina's educational background includes a Bachelor of Fine Arts in Fashion from QUT and a study abroad semester in Fashion Design at the London College of Fashion.
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SPELL
Spell is a modern-bohemian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they'd started together many moons ago, as children. Inspired by far-off places, vintage treasures and childhood memories. The sisters' designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams. Most of all, Spell's flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters' own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are. All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.