SPELL
Gabriela Batalha is an experienced Textile Design Forecaster currently working with Gabriela Batalha since June 2020, creating conceptual and commercial mood boards and conducting design and color research for textile companies. Additionally, Gabriela serves as a Warehouse Assistant and Retail Sales Assistant at SPELL since November 2022. Previous roles include Product Manager at Têxtil Dalutex, where responsibilities encompassed creative research and development of textile collections, and managing four brands at Grupo Mar Quente. Gabriela has extensive experience in product development and design, having worked as a Senior Fashion Designer at both Lojas Marisa and Pernambucanas, and contributing to various fashion collections throughout a diverse career since 2008, which began with an internship at Lacoste. Gabriela holds a Bachelor's degree in Fashion/Apparel Design from Centro Universitário FMU | FIAM-FAAM.
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SPELL
Spell is a modern-bohemian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they'd started together many moons ago, as children. Inspired by far-off places, vintage treasures and childhood memories. The sisters' designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams. Most of all, Spell's flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters' own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are. All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.