SPELL
Mel Carrero has a diverse work experience in the fields of marketing, brand management, and content creation. Mel started their career in 2009 as a photographer, blogger, and stylist for The Chubby Fashionista. In 2010, they worked as a freelance journalist for Northern Rivers Echo. From 2011 to 2012, they served as a Marketing Manager at Cake Marketing and then joined McConaghy Properties as a Marketing Manager from 2012 to 2015. In 2015, they started working at Spell & The Gypsy Collective as a Marketing Communications Coordinator until 2019. From 2015 to 2022, they also worked as a Marketing Manager and later as a PR & Marketing Manager for SPELL. Currently, they hold the position of Head of Brand at SPELL. Additionally, since 2011, they have been operating as a Content Creator with their own brand, Mel Carrero.
Mel Carrero completed their Higher School Certificate at Port Macquarie High School from 1999 to 2004. They studied English, video, and drama during this time. They then pursued a Bachelor of Media degree at Southern Cross University from 2006 to 2009. Their field of study at university included Digital Video Production, Journalism, and Marketing.
SPELL
Spell is a modern-bohemian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they'd started together many moons ago, as children. Inspired by far-off places, vintage treasures and childhood memories. The sisters' designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams. Most of all, Spell's flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters' own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are. All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.