SPELL
Nicola Hall is an experienced garment technician with a robust background in quality assurance and production within the fashion industry. Since April 2021, Nicola has been serving as a garment technician at SPELL. Prior to this role, Nicola held positions including Quality Assurance Manager at Australian Fashion Labels Pty Ltd from January 2017 to April 2021 and Quality Assurance Technician at APG & Co Pty Ltd from October 2014 to December 2016, specializing in womenswear for brands like Jag and Saba. Additional experience includes working as a garment technician at House of Quirky and Trackmaster, where expertise in various apparel categories was developed. Nicola began the career as a Production Assistant at Stylevue Pty Ltd. Educational qualifications include a Bachelor of Creative Arts (Fashion) from Flinders University and an Advanced Diploma in Textiles, Clothing and Footwear from TAFE Queensland.
SPELL
Spell is a modern-bohemian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they'd started together many moons ago, as children. Inspired by far-off places, vintage treasures and childhood memories. The sisters' designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams. Most of all, Spell's flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters' own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are. All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.