SPELL
Paige Blake is a skilled designer with extensive experience in the fashion industry. Currently, Paige serves as a Designer at SPELL, having previously held several design roles at Steele. Label, where responsibilities included leading the design and development of apparel and presenting collection concepts to the Creative Director. Paige's career began with a focus on customer care and design assistance, ultimately gaining vital experience in sample fittings and tech pack preparation during roles at Seed Heritage and earlier internships. Paige holds a Bachelor's degree in Fashion/Apparel Design from RMIT University and has completed additional studies in fashion at Homesglen TAFE.
SPELL
Spell is a modern-bohemian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they'd started together many moons ago, as children. Inspired by far-off places, vintage treasures and childhood memories. The sisters' designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams. Most of all, Spell's flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters' own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are. All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.