SPELL
Sarah Ackroyd has a strong background in product management, sustainability, and design. Sarah has held several roles at SPELL, starting in 2014 as the Head of Product & Sustainability and Product & Design Room Manager. Prior to that, they worked as a Production Manager at LIFEwithBIRD from 2011 to 2014. Sarah also has experience as a Senior Menswear Production Coordinator at Reiss from 2007 to 2011 and as a Ladieswear Retail Merchandiser at French Connection from 2005 to 2007. Earlier in their career, they worked as a Merchandiser at both Skycliff International Ltd and Cohen and Wilks International Ltd in 2004.
Sarah Ackroyd attended The Manchester Metropolitan University from 1998 to 2002, where they pursued a Bachelor of Arts (BA) degree in Fashion/Apparel Design.
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SPELL
Spell is a modern-bohemian fashion brand. The story began when two sisters joined each other in the idyllic beachside town of Byron Bay, Australia, to continue a journey they'd started together many moons ago, as children. Inspired by far-off places, vintage treasures and childhood memories. The sisters' designs allude to the dreams of their Latvian grandparents who fled war-torn Europe bound for America, but for a twist of fate ended up in a dusty refugee camp in Australia; to their hippie parents, a leather craftsman and potter, who in the 1970s hopped from town to town following their own wild dreams. Most of all, Spell's flowing, feminine dresses, love of turquoise, florals and age-old lace, whisper to the sisters' own childhood. Spell taps into that sense of nostalgia, beauty and freedom that so compliments the female spirit. The vibrant, expressive part of you that emerges on vacation, or mid-strut at a festival, Spell brings that spirit to life, wherever you are. All garments are proudly designed and sampled in the Arts & Industry Estate of Byron Bay, and produced ethically in factories around the world.