Nikita Kalchevskyi

B2B marketing has changed — but the noise hasn’t We’re all navigating more pressure, more complexity, and more opportunity than ever. AI, tighter budgets, longer sales cycles — the challenges keep evolving. But the usual go-to solutions? They’re not cutting it. You don’t need more content. You need better conversations, clearer thinking, and the right people around you. That’s why we are building Sphere in a new way Sphere is a private network for B2B tech marketers, GTM specialists — and a whole ecosystem of providers, freelancers, and agencies we rely on. Private by design, trusting by nature. Built to make it easier to connect, share, learn, and work with people who actually get your world. Whether you're on the client side or supplier side, Sphere is the network that puts you in the right conversations, not just more of them. This isn’t lead gen. It’s trust, relevance, and quiet momentum.