SPI Lighting
Scott Ellerbrock has extensive experience in brand and product marketing. Scott currently holds the position of Director of Brand and Product Marketing at SPI Lighting since February 2023. Prior to this, they owned their consulting firm called Outside-In Marketing and Brand Partners, where they worked with OEM businesses and private equity firms to identify areas of opportunity and transform brand marketing organizations. Ellerbrock also has a significant background with Milwaukee Tool, where they served as a Senior Group Brand Marketing Manager, Senior Brand Manager, and Brand Manager, leading successful product launches and driving sales growth. Before that, they founded EDO Direct as a marketing consultant, advising small to medium-sized businesses on marketing strategies. Scott also held the position of Director of Marketing Communications at both Fortis Health and Hunter Business Group, where they implemented effective marketing tactics and consulted B2B companies on improving marketing productivity and sales.
Scott Ellerbrock attended Drake University from 1987 to 1991, where they earned a Bachelor of Arts degree in Journalism & Mass Communications. Their field of study included Advertising and Copywriting, with a minor in Marketing.
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SPI Lighting
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SPI Lighting may be located in the Midwest, but we are a forerunner in the commercial lighting industry. Our range of products includes everything from aesthetic and powerful architectural designs, to full-scale performance and asymmetric systems that give off impressive amounts of light, to contemporary lighting solutions which include linear runs and discrete pendants. Everything is made here in our Mequon, WI facility. What does this mean for you? It means our fixtures are manufactured and assembled locally, so project lead times are shorter than our competitors'. This means your project will be installed in your job site much sooner. Not only that, but we can give you a huge palette of paint, fabric, and anodized finishes to choose from. So many of our products bridge the gap between form and function it's difficult to classify them as one or the other. Though this may be a struggle for us, it's convenient for you. It ensures you will receive a product that incorporates solid construction, extraordinary design, and impressive functionality. If you're still not convinced we have everything you could possibly need, contact our YD Custom Division and get something created completely from scratch and unique to your needs. A real one-of-a-kind fixture, or set of fixtures. Remember, our products are just the beginning of a conversation. So contact us for your next lighting job! Check out all of this and more on our website.