Kelly Basey

Kelly Basey is an experienced professional in client insights and retail analytics, currently serving as Manager and previously as Senior Analyst at SPINS since May 2021. At SPINS, responsibilities include brand strategy, data analysis, innovation trends, and assortment optimization. Prior experience includes a role as Retail Business Analyst at Portu Sunberg, where analytical leadership was provided to maximize product performance for CPG brands. Additional positions held include Category Manager at Flor, Merchandise Planner at Crate & Barrel, and Associate Merchandise Manager at Holly Hunt. Kelly Basey holds a Bachelor of Science degree in Marketing and International Business from Indiana University - Kelley School of Business.