Sports Backers, is a 501(c)(3) charitable nonprofit organization whose mission is to inspire all corners of our community to live actively.

Over the past 31 years, Sports Backers has developed programs and events that are designed to inspire people from all corners of our community to live actively. We achieve this work by focusing on a network of collaborative partnerships with other organizations, businesses, local governments and faith based institutions. In order to have transformational change, we realize we can’t do it all alone, but rather we work to build a movement of change in our community to make active living the easy choice.

Sports Backers owns, produces, and partners to produce 15 annual events that include some of the largest and most successful of their kind in the country.  Our events include:

Ukrop’s Monument Avenue 10K presented by Kroger
Allianz Partners Richmond Marathon
CarMax Richmond Half Marathon
VCU Health Richmond 8k
Dominion Energy Riverrock
Anthem Corporate Run
Virginia Credit Union River City Half Marathon
Cougar 7v7 Field Hockey Tournament
Ashland Half Marathon & 5k
Richmond International Dragon Boat Festival
CarMax Tacky Light Run
Uncorked Half & 5k
Run Richmond 16.19

Sports Backers operates programs to further cultivate active living across the Metro Richmond region, including Bike Walk RVA, Fitness Warriors, and Kids Run RVA programs.

Health & Wellness

Non Profit

Sports

Sports Backers

Sports Backers' headquarters in Richmond, VA, United States

Meghan Keogh

Will Dixon

Megan Schultz

Carrie Parker

Mary Marshall Graeber

Ricky Schumaker

Charlotte McKee

Cheryl Lockett Oliver

Sports Backers

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