SPORTSKIND
Heather Costello currently serves as an Administrative Coordinator at SPORTSKIND since March 2025, while also contributing to Game Operations at Texas Stars Hockey Club since September 2022. Prior experience includes roles as an Account Coordinator at Integrity 9 Sports & Entertainment, where responsibilities included managing client relationships and executing strategic activations for major sports leagues, and as an Advertising Specialist at TikTok, facilitating department communications and analyzing ad performance. Additional experience encompasses an Events Assistant position at Pearl Events, an Advertising Content Moderator role at Accenture reviewing user-generated ads, and serving as Events Lead at Kendra Scott, where event sales increased significantly. Heather also interned at the Austin Film Festival, securing sponsors and managing vendor communications for events.
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SPORTSKIND
SPORTSKIND was inspired by the experiences and passion of longtime rec sports teammates and their vision of providing better sports experiences, built upon competition and camaraderie, and the chance to develop a community and culture around team sports. In 2018, we acquired ATX Sports & Adventures which had since 2011 been running the finest recreational sports leagues and tournaments - from Basketball to Kickball to Sand Volleyball to Flag Football to Softball - for adults in and around Austin. In 2021, we expanded into the Houston market merging and acquiring GUS Leagues, which was in its ninth year. Over the past two years, we've ventured into new cities, new sports and new venues. We've added new features and benefits to our programs, and we've been committed to corporate and charitable offerings. We have grown and evolved into SPORTSKIND. Much like the terms "Mankind" "Womankind" and "Humankind," it is our hope and ambition that "SPORTSKIND" grows to mean and represent more than just recreational sports leagues and events, that it grows to mean and represent a broad community with a shared passion for team sports, to mean and represent a certain type of person, a certain disposition, a certain way of life that is inspired by and rooted in the competition, camaraderie, and community that characterize team sports. Together we win!