Spotify
Birgitta Westphal serves as the Global Social Media Lead at Spotify, bringing a wealth of experience in digital marketing and strategy. Previously, Birgitta held the position of Senior Vice President for International Digital Marketing at Paramount Pictures and served as Vice President of International Digital Marketing at Twentieth Century Fox. Additionally, Birgitta was the Head of Marketing at RRKIDZ, INC., the Home of Reading Rainbow, and worked as a Digital Strategist at Nestle S.A. This diverse background in marketing within the entertainment and consumer goods sectors highlights Birgitta's expertise in driving digital initiatives and engagement.
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Spotify
1341 followers
Spotify is an audio and media streaming service that hosts music, podcasts and tv shows. Founded in 2008, Spotify has grown to one of the largest streaming platforms in the world, offering over 70 million tracks to its 360+ million users across 170+ markets. They are headquartered in Stockholm, Sweden with offices in over a dozen countries. Spotify’s mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify helps users to discover, manage, and share music on their phone, computer or tablet by browsing through the collections of friends, artists, and celebrities, by creating a radio station, or by curating their own playlists. A leader in revenue generation for the music industry, over 1,000 artists generated over $1 million on Spotify in 2021, 450 generations more than $2 million, and 130 generated over $5 million. Spotify also paid out over $1 billion dollars to publishing rights holders (songwriters and producers) in 2021.