Spotify
Carol Cadavid is a seasoned marketing professional with extensive experience across leading companies in the technology and beauty sectors. Currently serving as Associate Director of Advertising Business Marketing for LATAM at Spotify, Carol has previously held roles such as Associate Director of North America Vertical Marketing at Spotify, Global Retail Engagement & Marketing at Apple, and Vertical Marketing for CPG, Retail, Beauty, and Luxury at Facebook. Prior experience includes serving as Director of Product Marketing & Innovation at H2O+ Beauty and Senior Manager of Global Strategic Marketing at Benefit Cosmetics. Carol holds an MBA in Management & Strategy with a focus on Marketing Management from Northwestern University's Kellogg School of Management and an MBA in Strategy and Marketing from London Business School.
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Spotify
1355 followers
Spotify is an audio and media streaming service that hosts music, podcasts and tv shows. Founded in 2008, Spotify has grown to one of the largest streaming platforms in the world, offering over 70 million tracks to its 360+ million users across 170+ markets. They are headquartered in Stockholm, Sweden with offices in over a dozen countries. Spotify’s mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify helps users to discover, manage, and share music on their phone, computer or tablet by browsing through the collections of friends, artists, and celebrities, by creating a radio station, or by curating their own playlists. A leader in revenue generation for the music industry, over 1,000 artists generated over $1 million on Spotify in 2021, 450 generations more than $2 million, and 130 generated over $5 million. Spotify also paid out over $1 billion dollars to publishing rights holders (songwriters and producers) in 2021.