Spotify
Cassandra Michel is a seasoned professional in user experience research with extensive experience in leading and conducting insights-driven research. Currently serving as Staff User Researcher and Insights Lead at Spotify since May 2019, Cassandra previously held the position of Principal User Experience Researcher at American Express from September 2016 to May 2019. Prior to that role, Cassandra was a Design Researcher at frog from 2014 to September 2016. Cassandra holds an MFA in Products of Design from the School of Visual Arts.
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Spotify
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Spotify is an audio and media streaming service that hosts music, podcasts and tv shows. Founded in 2008, Spotify has grown to one of the largest streaming platforms in the world, offering over 70 million tracks to its 360+ million users across 170+ markets. They are headquartered in Stockholm, Sweden with offices in over a dozen countries. Spotify’s mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify helps users to discover, manage, and share music on their phone, computer or tablet by browsing through the collections of friends, artists, and celebrities, by creating a radio station, or by curating their own playlists. A leader in revenue generation for the music industry, over 1,000 artists generated over $1 million on Spotify in 2021, 450 generations more than $2 million, and 130 generated over $5 million. Spotify also paid out over $1 billion dollars to publishing rights holders (songwriters and producers) in 2021.