Spotify
Eden Yeung is an experienced Creative Director currently at Spotify since March 2020, specializing in artist marketing for renowned musicians such as Billie Eilish, BLACKPINK, and Doja Cat. Key achievements include overseeing high-profile partnerships with initiatives like Spotify Island on Roblox and brand campaigns for Wrapped and GLOW. Previous roles include Creative Director at Hate Is A Virus and Co-Founder, Chief Creative Officer at Crushed Tonic. Eden's design expertise spans multiple prestigious agencies, with significant contributions to clients like Converse and LVMH during tenures as Associate Creative Director at Stink Studios and Senior Art Director at Anomaly. An education background includes a Bachelor of Fine Arts in Advertising and Design from the School of Visual Arts.
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Spotify
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Spotify is an audio and media streaming service that hosts music, podcasts and tv shows. Founded in 2008, Spotify has grown to one of the largest streaming platforms in the world, offering over 70 million tracks to its 360+ million users across 170+ markets. They are headquartered in Stockholm, Sweden with offices in over a dozen countries. Spotify’s mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify helps users to discover, manage, and share music on their phone, computer or tablet by browsing through the collections of friends, artists, and celebrities, by creating a radio station, or by curating their own playlists. A leader in revenue generation for the music industry, over 1,000 artists generated over $1 million on Spotify in 2021, 450 generations more than $2 million, and 130 generated over $5 million. Spotify also paid out over $1 billion dollars to publishing rights holders (songwriters and producers) in 2021.