Spotify
Katarzyna C. is an experienced professional in the music and marketing industry, currently serving as the Artist & Label Partnership Lead for Scaled Markets at Spotify since September 2021, after previously managing partnerships for Poland and Eastern Europe. Prior to Spotify, Katarzyna held the position of Chief Operating Officer at SBM Label and Head of Marketing at Kayax, where significant responsibilities included marketing strategy, team management, and digital marketing initiatives. Additional roles encompassed senior marketing management at Independent Digital and Gadu-Gadu, and earlier project and marketing positions at various music and event companies. Katarzyna holds multiple degrees from Kozminski University, culminating in a Ph.D. in Management, and possesses a strong background in marketing, artist management, and digital content strategy.
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Spotify
1340 followers
Spotify is an audio and media streaming service that hosts music, podcasts and tv shows. Founded in 2008, Spotify has grown to one of the largest streaming platforms in the world, offering over 70 million tracks to its 360+ million users across 170+ markets. They are headquartered in Stockholm, Sweden with offices in over a dozen countries. Spotify’s mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify helps users to discover, manage, and share music on their phone, computer or tablet by browsing through the collections of friends, artists, and celebrities, by creating a radio station, or by curating their own playlists. A leader in revenue generation for the music industry, over 1,000 artists generated over $1 million on Spotify in 2021, 450 generations more than $2 million, and 130 generated over $5 million. Spotify also paid out over $1 billion dollars to publishing rights holders (songwriters and producers) in 2021.