Spotify
Matthew Luhks is a seasoned marketing professional with extensive experience in the global marketing landscape. Currently serving as Senior Director of Global Marketing at Spotify since March 2020, Matthew has held significant roles such as Head of Marketing Strategy and Head of Consumer Marketing for North America. Prior to Spotify, Matthew contributed to Apple from May 2014 to February 2020, where key positions included Head of Brand Marketing and Brand Director for Beats by Dre. Matthew's earlier career includes roles at TBWA\Media Arts Lab, TAB (The App Business), FCB Global, and Saatchi & Saatchi, showcasing expertise in strategic and brand marketing across various high-profile accounts. Matthew holds a Bachelor of Science in Marketing from Georgetown University, earned in 2002.
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Spotify
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Spotify is an audio and media streaming service that hosts music, podcasts and tv shows. Founded in 2008, Spotify has grown to one of the largest streaming platforms in the world, offering over 70 million tracks to its 360+ million users across 170+ markets. They are headquartered in Stockholm, Sweden with offices in over a dozen countries. Spotify’s mission is to unlock the potential of human creativity—by giving a million creative artists the opportunity to live off their art and billions of fans the opportunity to enjoy and be inspired by it. Spotify helps users to discover, manage, and share music on their phone, computer or tablet by browsing through the collections of friends, artists, and celebrities, by creating a radio station, or by curating their own playlists. A leader in revenue generation for the music industry, over 1,000 artists generated over $1 million on Spotify in 2021, 450 generations more than $2 million, and 130 generated over $5 million. Spotify also paid out over $1 billion dollars to publishing rights holders (songwriters and producers) in 2021.