Spotter
Balaji Sridhar has a diverse work experience spanning multiple industries. Balaji is currently the Director of Analytics - Creator (Customer) Insights at Spotter since June 2022. Previously, they were the Director of Analytics at Spotter from June 2021 to June 2022.
Before joining Spotter, Balaji worked at PwC as the Manager (Acting) of Mergers & Acquisitions Advisory from February 2020 to June 2021. Prior to that, they were a Senior Consultant in the same department from September 2018 to February 2020.
Balaji also has experience at Endeavor as a Finance and Strategy Consultant for Endeavor Content from June 2018 to August 2018. Balaji worked at Universal Pictures as a Global Commercial Financial Planning and Analysis from June 2017 to May 2018.
In their early career, Balaji gained valuable experience from various roles at GE Power. Balaji served as a Strategic Sourcing Leader, a Production Supervisor, a Global Production Planner, and a Manufacturing Engineer as part of the Operations Management Leadership Program from 2014 to 2016.
Additionally, Balaji has interned at Target as a Distribution Engineering Intern in 2013 and at GE as a Business Team Leader in 2012. Balaji started their professional journey at GE in 2011 as a Process Improvement Engineer and also worked in the Sourcing - Support & Digitization role in 2010.
Overall, Balaji Sridhar possesses a strong background in analytics, mergers & acquisitions, finance, strategy, and operations management gained through their work experience in leading companies such as Spotter, PwC, Endeavor, Universal Pictures, GE Power, Target, and GE.
Balaji Sridhar obtained their Bachelor of Science (BS) degree in Biomedical/Medical Engineering from Georgia Institute of Technology. Balaji also completed a minor in Film and Media Studies during their time there, from 2009 to 2014. Later, they pursued a Master of Business Administration (M.B.A.) degree with a specialization in Finance and Business of Entertainment from USC Marshall School of Business between 2016 and 2018.
Spotter
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Spotter provides cash to Creators to grow or diversify their business while retaining their freedom. Dedicated to empowering Creators and growing the Creator Economy, with Spotter, Creators receive cash for their catalogs through licensing their existing videos (and/or future video uploads) and receive a payout instantly. Creators then use the funds to fuel their growth through hiring resources, investing, or anyway they choose, all while remaining independent. In addition to funding, Spotter provides Creators with in-depth data insights into the performance of all existing content to further help educate the Creator on the value of their library, the value of future uploads and how they can improve performance in the future. Founded in 2019 to help YouTube creators scale their brands, as of January 2022, Spotter has deployed over $300 million to YouTube creators to reinvest in themselves and accelerate their growth. Spotter has licensed content that consists of over 100,000 videos, generating 40 billion monthly watch-time minutes. With our curated premium video catalog, we deliver a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient and 100% brand safe. Being at the forefront of the Creator Economy, we have incredible teams, doing exceptional work. If you want to find a true sense of belonging with individuals who are incredibly passionate about the work they are doing, where we put people over profits, transparency over mystery and radical change over gradual growth (we go big and take ownership of any risk!), then you’ve come to the right place.