Spotter
Kelsey Smith has a diverse work experience in various roles and industries. In 2019, they served as the Vice President of Programming and Education for Alpha Phi International Fraternity, where they led and facilitated meetings, developed and implemented educational programs for new members. In 2020, they worked as a Community Assistant at Asset Living, managing social media platforms and creating engaging content to promote engagement with potential residents. In the same year, they also served as Vice President of Events and Outreach at Lehigh University College of Business, where they planned and created marketing-centered events and stayed up-to-date with the latest tools and tactics of the marketing industry. In 2021, they joined JUICE as a Junior Paid Search Buyer, and later advanced to positions of Paid Search Buyer and Senior Paid Search Buyer. In 2022, they worked in marketing at Officewell before becoming an Ad Operations Manager at Spotter in 2023.
Kelsey Smith obtained a Bachelor of Science degree in Marketing and Psychology from Lehigh University, completing their studies from 2017 to 2021. Prior to that, they attended The Ursuline School from 2013 to 2017. In terms of additional certifications, Kelsey obtained the Google Analytics For Beginners certification from Google in January 2021 and the Hootsuite Platform Certification from Hootsuite in April 2020. Kelsey also completed certifications in Google Ads Display and Google Ads Search, although the specific completion dates are not provided.
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Spotter
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Spotter provides cash to Creators to grow or diversify their business while retaining their freedom. Dedicated to empowering Creators and growing the Creator Economy, with Spotter, Creators receive cash for their catalogs through licensing their existing videos (and/or future video uploads) and receive a payout instantly. Creators then use the funds to fuel their growth through hiring resources, investing, or anyway they choose, all while remaining independent. In addition to funding, Spotter provides Creators with in-depth data insights into the performance of all existing content to further help educate the Creator on the value of their library, the value of future uploads and how they can improve performance in the future. Founded in 2019 to help YouTube creators scale their brands, as of January 2022, Spotter has deployed over $300 million to YouTube creators to reinvest in themselves and accelerate their growth. Spotter has licensed content that consists of over 100,000 videos, generating 40 billion monthly watch-time minutes. With our curated premium video catalog, we deliver a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient and 100% brand safe. Being at the forefront of the Creator Economy, we have incredible teams, doing exceptional work. If you want to find a true sense of belonging with individuals who are incredibly passionate about the work they are doing, where we put people over profits, transparency over mystery and radical change over gradual growth (we go big and take ownership of any risk!), then you’ve come to the right place.