Spotter
Vineet Pathak is a seasoned professional in advertising research and measurement, currently serving as the Vice President of Ad Sales Research, Insights, and Measurement at Spotter since June 2024. Previously, Vineet held the role of Director of Advertising Measurement at Amazon Ads | Twitch from January 2021 to May 2024, where responsibilities included developing innovative measurement programs to demonstrate the effectiveness of Amazon Ads. Prior experience includes a Vice President position at UM Worldwide, focusing on analytics and audience strategy, and a Client Director role at IPG Mediabrands, leading analytics and research initiatives. Vineet's early career featured significant roles at Nielsen, advising major clients, and a foundational internship experience at Warner Bros. This extensive background is supported by an MBA in Marketing from Pepperdine Graziadio Business School and dual Bachelor's degrees from UCLA in Psychology and another major.
Spotter
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Spotter provides cash to Creators to grow or diversify their business while retaining their freedom. Dedicated to empowering Creators and growing the Creator Economy, with Spotter, Creators receive cash for their catalogs through licensing their existing videos (and/or future video uploads) and receive a payout instantly. Creators then use the funds to fuel their growth through hiring resources, investing, or anyway they choose, all while remaining independent. In addition to funding, Spotter provides Creators with in-depth data insights into the performance of all existing content to further help educate the Creator on the value of their library, the value of future uploads and how they can improve performance in the future. Founded in 2019 to help YouTube creators scale their brands, as of January 2022, Spotter has deployed over $300 million to YouTube creators to reinvest in themselves and accelerate their growth. Spotter has licensed content that consists of over 100,000 videos, generating 40 billion monthly watch-time minutes. With our curated premium video catalog, we deliver a unique scaled media solution to Advertisers and Ad Agencies that is transparent, efficient and 100% brand safe. Being at the forefront of the Creator Economy, we have incredible teams, doing exceptional work. If you want to find a true sense of belonging with individuals who are incredibly passionate about the work they are doing, where we put people over profits, transparency over mystery and radical change over gradual growth (we go big and take ownership of any risk!), then you’ve come to the right place.