SPY
Joe Freitag currently holds the position of President at Bollé Brands North America. With a background in brand management, marketing, and product strategy, Joe has experience working in various roles within the eyewear industry. Prior to their current role, Joe served as VP of Brand at SPY and General Manager at Kaenon. Joe also has experience working with companies such as Oakley, Burton Snowboards, and Spy Optic in different marketing and brand management roles. Joe's expertise in strategic brand development and international sales consulting has contributed to their successful career in the industry. Joe holds a BA in Japanese Language & Literature and Fine Arts from the University of Washington.
SPY
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Born in 1994 in San Diego, SPY+ hails from the intersection of cultures that define California youth. The name SPY+ represents our role as agents of this culture, and our cross icon and flagship orange are universal symbols of positivity and good vibes. As purveyors of excellence in eyewear, our endless pursuit of positive cultural evolution is symbolized by these tools that have a profound impact on how you see the world. Utilizing our patented technology, our world-renowned Happy™ Lens Tech is the only therapeutic lens on the market to not only enhance color and contrast, but is also scientifically tuned to boost mood and alertness, providing a visual experience unlike anything else. We are fellow travelers on the never-ending journey to see the world differently—to explore, create, and uplift. We are SPY+. To join the tribe, visit spyoptic.com, instagram.com/spyoptic, facebook.com/spyoptic, and twitter.com/spyoptic.