Eileen Tan

Eileen Tan currently serves as Executive Director, Intelligence and Head of Strategy for Data, Analytics, & Insights Teams at Square Enix, where responsibilities include establishing the company's first centralized consumer insights division and ensuring consumer-centric decision-making. At The Honest Company, Eileen holds the position of Head of Consumer Insights, responsible for creating a vision for consumer insights and implementing organizational processes. Previous experience includes roles as Director of Marketing Retention and Brand Engagement at Seedling USA, where Eileen developed the first CRM program, and various consulting roles focused on marketing and brand strategy. Earlier in Eileen's career, positions included Director of Marketing at Shopzilla, Marketing Associate at Twentieth Century Fox, and corporate research roles at Conde Nast Publications. Eileen holds an MBA in Marketing from UCLA Anderson School of Management, a BA in International Relations from the University of Pennsylvania, and has participated in an exchange program at IESE Business School.