Square Management
Guillaume-Alexandre MERLIN has a extensive background in various roles within companies such as LVMH, Square Management, Beelix, Groupe Renault, CHANEL, and Printemps. Guillaume-Alexandre is experienced in areas such as consumer engagement, CRM, digital marketing, business development, and data management. With a Master's degree in Marketing and business development, Guillaume-Alexandre has demonstrated skills in defining strategies, setting up performance tools, and implementing customer-centric approaches.
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Square Management
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Square Management operates as a management consulting firm. Square is an international consulting group in strategy, organization and operational consulting. In order to provide its customers with a real competitive advantage, Square, associated with the laboratories of the grandes écoles (HEC, ESCP Europe, University Paris Dauphine ...) has beendeveloping for two years innovative research and development programs around its main businesses.