SQUATWOLF
Asmaa Ahmed is a seasoned marketing professional with extensive experience in brand strategy and management across various prominent agencies. Currently serving as a Senior Brand Manager at SQUATWOLF since February 2024, Asmaa previously held the role of Strategy Director at FP7 McCann, where work included collaborations with clients such as Mastercard and Arla. Asmaa's tenure at M&C Saatchi Group saw successful campaigns for Burger King and recognition through prestigious awards, including 1 Dubai Lynx Grand Prix and multiple Loeries. Earlier experience includes regional brand strategy roles at Memac Ogilvy and BPG Group, with notable campaigns for IKEA and significant awards in film and digital marketing. Asmaa holds a Bachelor's Degree in Business Administration from The American University in Cairo and participated in an educational program at UCLA.
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SQUATWOLF
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From the love of gym and community, SQUATWOLF was established in Dubai, UAE, in 2016, with a vision to elevate the human experience, lifting the weight of modern life by creating components that help people become stronger. SQUATWOLF grew exponentially over the following few years, initially in the Middle East, but very quickly on a global scale serving customers and athletes in 120+ countries. With great power comes great responsibility, and SQUATWOLF is now a brand with an evolving mission. Insight, innovation, purpose. Everything for a reason, every aspect considered - whether related to athletes, to colleagues or to products and experiences.