SQUATWOLF
Craig Buglass is a seasoned creative professional with extensive experience in the fashion and apparel industry. Currently serving as the Chief Creative Officer at SQUATWOLF since August 2021, Craig has been instrumental in elevating the brand from a startup to a globally recognized leader in gymwear through innovative designs. As the Founder of Spark Design Academy and Owner of spark., a creative consultancy, Craig promotes a collaborative and informative approach to fashion design. Previous roles include Creative Director positions at renowned companies such as Alfred Dunhill Ltd, Puma Int, Rip Curl, and Nike EMEA, where Craig established and directed creative visions for various leading collections. Craig holds a Master’s Degree in Mens Fashion from the Royal College of Art and a Bachelor’s Degree in Fashion/Apparel Design from the University of Central Lancashire.
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SQUATWOLF
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From the love of gym and community, SQUATWOLF was established in Dubai, UAE, in 2016, with a vision to elevate the human experience, lifting the weight of modern life by creating components that help people become stronger. SQUATWOLF grew exponentially over the following few years, initially in the Middle East, but very quickly on a global scale serving customers and athletes in 120+ countries. With great power comes great responsibility, and SQUATWOLF is now a brand with an evolving mission. Insight, innovation, purpose. Everything for a reason, every aspect considered - whether related to athletes, to colleagues or to products and experiences.