SRAM
Benjamin Topf is a seasoned marketing professional with a diverse background in brand and partnership marketing, particularly in the cycling and lifestyle sectors. Currently serving as a Global Brand Marketing Specialist at SRAM, LLC since September 2022, Benjamin previously held key editorial roles at DOWNTOWN Magazine and GRAN FONDO Cycling Magazine, both as Editor In Chief. With extensive experience in the cycling industry, Benjamin also contributed to Rapha and ROSE Bikes, focusing on marketing and media content management. An academic background includes a Master of Arts in Communications and Business Studies from Roskilde University and a Bachelor of Arts in Business Administration from FH Münster, complemented by various certifications in business and marketing.
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SRAM
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Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers.