Josh Kendrick

Josh Kendrick serves as the Vice President of Marketing at SRAM, LLC, where leadership focuses on uniting a team of exceptional brand marketers and cycling enthusiasts to promote the company's mission of enhancing the power and potential of cycling. In addition, Josh is the Principal at Salty Orange Consulting, a strategic marketing consultancy dedicated to helping businesses establish meaningful connections with consumers through effective brand strategy and go-to-market tactics. Formerly with Red Bull for over a decade, roles included Head of Athlete Marketing & Performance and overseeing sports marketing initiatives across multiple communities, as well as managing Red Bull's sports program in Mexico. Josh holds a Bachelor of Arts in American Studies and Popular Culture from the University of California, Santa Cruz, and has completed coursework in Business Negotiations and the Business of Entertainment, Media & Sports at Harvard Business School.