SRAM
Ron Ritzler has held sales positions at Barracuda, Qranc, and Schwinn before transitioning to product management at SRAM Corp. Ron played a key role in leading the development of SRAM's first entries into the road market - Force, Rival, and RED. Ron is an Indiana University Bloomington alumni.
SRAM
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Founded in Chicago in 1987 by Stan Day, SRAM, LLC has grown to be one of the world's largest bicycle component manufacturers.