SROA Capital
David Feldman, CPA, currently serves as the Controller at SROA Capital, responsible for overseeing property accounting for over 300 self-storage facilities across the United States since June 2022. Prior to this role, David held various positions at Related Companies from January 2012 to June 2022, including Senior Controller and Assistant Controller, where extensive experience was gained in property accounting. Early in the career, David worked at Ernst & Young in the Assurance - Financial Services Office, focusing on asset management. Additional experience includes roles at Marks Paneth & Shron LLP, Kin Properties, Inc., and Goldstein Lewin and Co, with responsibilities encompassing audits, financial statement preparation, and tax compliance. David holds a B.S. in Business, Accounting from Lehigh University, completed in 2007.
SROA Capital
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SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States. In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.