SROA Capital
Emmi Acconey is a seasoned accounting professional currently serving as the Property Accounting Manager at SROA Capital since September 2024. Prior experience includes roles as Assistant Accounting Manager at Morguard, and a progression of positions at Cancer Treatment Centers of America, where Emmi held the titles of Senior Accountant and Accountant. Additional experience encompasses serving as Controller at Stoner's Pizza Joint and as Corporate Accountant at Mill Creek Residential Trust LLC. Emmi began a career in accounting with Resource Real Estate, taking on multiple roles such as Senior Accountant (REIT Fund) and Fixed Asset Accountant, and has also worked as Property Accountant at Resource Residential and Senior Staff Accountant at Hotel Palomar. Emmi's career commenced in 2007 at Destination Maternity Corporation as Senior Assistant Manager of Sales Reporting & Banking. Emmi holds a Bachelor of Business Administration in Finance from Temple University, obtained in 2005.
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SROA Capital
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SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States. In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.