SROA Capital
Erick Lopez is an accomplished professional with extensive experience in software engineering and architecture. Currently serving as a Solutions Architect and Frontend Team Lead at SROA Capital, Erick has previously held senior roles at Fiserv and ReloQuest, Inc., where responsibilities included leading frontend development and transitioning to Microservices Architecture. With a solid foundation in software engineering principles established during tenure at e-Builder and SmarTeknology, Erick has also contributed to academia as a professor at multiple universities, teaching programming and engineering subjects. Erick holds a Master of Science in Computer Science and Automation and a Bachelor of Science in Electrical Engineering from Universidad Central "Marta Abreu" de Las Villas.
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SROA Capital
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SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States. In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.