SROA Capital
Erik Peterson is a seasoned professional with a strong background in management consulting and finance. Currently serving as Director at SROA Capital since January 2019, Erik has previously held positions at Accenture from March 2014 to January 2019, and at ThreeBridge Solutions from 2011 to 2014 as a Management Consultant. Erik obtained a Master of Business Administration from Auburn University Harbert College of Business in 2024 and holds two Bachelor of Science degrees in Finance and Management from Bentley University, completed in 2011. Erik's educational foundation was laid at Minnetonka High School, where studies occurred from 2004 to 2006.
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SROA Capital
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SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States. In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.