Jacqueline Penny

Chief Of Staff at SROA Capital

Jacqueline Penny is an experienced professional with a strong background in marketing, investor relations, and management. Currently serving as Chief of Staff and Vice President of Investor Relations at SROA Capital since 2014, Jacqueline has significantly contributed to marketing and investor affairs. Previous roles include Marketing Manager at TITLE Boxing Club Palm Beach Gardens, where initiatives included founding a monthly newsletter and launching a grassroots marketing strategy, as well as coordinating events and timing services for Ultramax Sports. Early career experiences include positions at JAKK Family Painting, Kansas City Sports Commission, Wildscapes LLC, and IBstickE, highlighting skills in marketing coordination, customer service, and database management. Jacqueline holds a Bachelor of Science degree in Business Administration with a focus in Marketing from the University of Central Missouri.

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Palm Beach, United States

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SROA Capital

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SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States. In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.