SROA Capital
Justin Harrow is an experienced finance professional currently serving as the Controller at SROA Capital since April 2023. Previously, Justin held various roles at IQ-EQ from January 2019 to April 2023, including Senior Manager, Manager, and Senior Accountant, overseeing accounting services for diverse industries. Prior positions include Senior Accountant at The Johnson Company, Inc. and MELZER & ASSOCIATES, CPAS PC, where Justin provided comprehensive accounting, attest, and tax services. Early career experiences also include roles at EisnerAmper LLP, MayerMeinberg LLP, Reade Levine & Company, Revolution Investment Management, J.P. Morgan Chase and Co., and Morgan Stanley/Smith Barney. Justin holds a Bachelor of Science in Business Administration with a concentration in Finance from the University at Buffalo.
SROA Capital
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SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States. In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.