SROA Capital
Rick Waterman is a Senior Software Engineer at SROA Capital, where responsibilities include leading backend technology efforts, designing and implementing GraphQL-based APIs, and creating automated CI/CD pipelines. Prior roles include Full-Stack Software Engineer positions at M Science and LegitScript, where Rick developed customer portal sites and scalable micro-service infrastructures. Earlier experience at Tryon Creek Software involved developing analysis tools for crop yields, while initial roles at E*TRADE Financial encompassed product and customer service management. Rick holds a Bachelor of Science in Business Accounting from the University of Phoenix and has pursued graduate studies in Computer Science at Portland State University.
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SROA Capital
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SROA Capital has leveraged its investment acumen, operations know-how, unique in-house construction capabilities, and seamless state-of-the-art technology to expand its self-storage portfolio throughout the Midwest, Northeast, and Southeastern United States. In 2013, the firm was founded by real estate entrepreneur Benjamin Macfarland in partnership with Sidney Kohl (co-founder of Kohl’s Department Stores) and James Jenkins (co-founder of Alliant). Since then, SROA Capital has grown to over 350 self-storage facilities totaling over 16 million square feet, SROA Capital continues to grow by identifying undercapitalized and mismanaged self-storage assets in high-growth markets. By applying its institutionalized management systems of: In-house physical plant improvements, real-time lease pricing, aggressive branding, SEO and PPC advertising, automated A/R, ecommerce payment capabilities, proprietary revenue management software, and centralized customer care center for service & leasing. SROA Capital uses its fully integrated asset management systems to increase same-store growth and boost net operating income.